Content preparation starts with verifiable facts, not a keyword list. Gather your public contact details, opening hours, actual services and the questions customers ask before contacting you. An organized shared folder helps prevent an outdated brochure from becoming the source of truth for a new website.
Make the materials usable
Create one document per service covering its purpose, limits, audience and intended next step. Add photographs you have permission to use, captions and any necessary approvals. Separate real projects from design concepts. Assign an owner to information such as pricing, availability, team details and technical descriptions.
Coordinate French and English
Use a table with two language columns and an approval date for each page. Translate the customer's task and your trade vocabulary rather than matching every sentence literally. Check amounts, units, links and contact instructions particularly carefully. A service change should trigger a review of both language versions.
Make delivery easier to assess
A cleaning company should specify whether enquiries concern offices, homes or both. General language about cleanliness cannot replace that practical detail. Read the finished page as a new customer would: can someone understand the offer without calling to clarify every point? This review produces concrete feedback and a useful basis for accepting the delivered website. Keep unresolved details marked as questions instead of allowing plausible but unverified claims to appear as facts.
Further reading: LOCAGAI guide (French)